Seeing People, Seeing Things: Individual Differences in Selective Attention.

Individuals differ in how they deploy attention to their physical and social environments. These differences have been recognized in various forms as orientations, interests, and preferences, but empirical work examining these differences at a cognitive level is scarce. To address this gap, we conducted two studies to explore the links among attentional processes and interests in people and things. The first study measured selective visual attention toward person- and thing-related image content. In the second study, participants were randomly assigned to describe visually presented scenes using either an observational or narrative story format. Linguistic analyses were conducted to assess attentional bias toward interest-congruent content. Outcomes from both studies suggest that attention and motivational processes are linked to differential interests in physical and social environments.